Scientists Predict Viral Hits With 80% Accuracy

Scientists Predict Viral Hits With 80% Accuracy
technology

Brands will be clamoring to get this research into action.

Rachel Pincus
  • 15 april 2014

The mechanics of viral sharing have proved a complicated subject for researchers. They’re just keeping pace with the continual flux in content-sharing tools and mechanisms, but now a new set of variables have allowed researchers at Stanford to predict viral events up to 80% of the time, a statistic that’s catnip to brands trying to keep their products on the minds of customers.

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