Cumulus Parasol takes the effort out of a beach day.

 

Studio Toer's Cumulus Parasol is a solar-powered umbrella that inflates itself in under 20 seconds whenever the sun comes out. The clever little device actually looks more like a cloud than a traditional umbrella, but it's still a great way to protect yourself from harmful UV rays.

The umbrella was released during Milan Design Week 2014, and features an aerodynamic design that can stand up to adverse weather conditions. For days when it's not needed, there is also a manual override switch you can use. It's also got a silicone coating to ensure it stays dry when rain is a factor.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in