Leaked Email From Steve Jobs Reveals Apple’s Strategic Direction
What could lie ahead for the global tech giant?
Someone’s in trouble. An email conversation between former Apple CEO Steve Jobs and other Apple executives a year before his death has been leaked.
Jobs had prepared a thorough ‘to do’ list for the secret brainstorming session Apple has each year with its top employees to discuss potential ideas and strategies for the year ahead.
In the email, he reveals insights into how one of the most important and secretive tech companies in the world works. The bullet points included:
The ‘lock in’ strategy Frowned upon by many an analyst, this strategy entails limiting product offering and including features on products that enable or link with the next in line to literally ‘lock in’ consumers to the Apple ecosystem.