Subaru’s New Campaign Predicts Our Drone-Controlled Future

Subaru’s New Campaign Predicts Our Drone-Controlled Future
Advertising

The 2015 Subaru WRX STI navigates test track made entirely out of helicopter drones.

Tiffany Nesbit
  • 7 april 2014

Movies have been incorporating drones into futuristic societies for quite some time, but Subaru Canada‘s new ad for its 2015 WRX STI brings drones into the here and now.

Subaru-WRX-STI-Drone-arc.jpg

Created by DDB Canada and Big Block, the commercial features dozens of flying helicopter drones with red lights that create a continuously changing track the Subaru drives on. Despite being thrown numerous obstacles, the car’s agility and precise handling allow it to successfully navigate the course.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.