To promote their Culture section, The Sunday Times and Grey London created a continuous ad without any cuts or edits.

In a 50 second, one shot ad, Grey London and Academy Films created a seamless montage of iconic cultural images to promote the new look of The Sunday Time Culture magazine.

Beginning with Rodin's The Thinker and finishing with Daft Punk, the ad – which does not have any edits or cuts – moves through various iconic cultural moments. It was difficult for the Grey's team to decide which references to use, but they settled upon the ones that will be the most talked about in 2014, and others that have been a part of the cultural conversation for hundreds of years.

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