Tigerair Australia's new campaign rewards anyone with a plane ticket.

Stuck in our cramped economy class seats or salivating over the meals in first class, we’ve all felt that pang of jealousy. Unless you’re an elite card-carrying, points-earning frequent flyer, you’ve experienced the unfairness of it all. A new campaign by McCann Australia for Tigerair, however, pokes fun at these programs with a club for “Infrequent Fliers.” In effect, it’s just an email marketing list with discount fares, but the features built around it, such as print-it-yourself membership cards and online games, will make customers feel like they’re part of something greater.

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