In Brief

The mega-retailer is trying ot win back brick and mortar customers with new collaborations.

Retailers are coming up with innovative ways to get shoppers into their stores- and Uniqlo‘s latest move just may put them on top. On Friday, Uniqlo became the first specialty apparel retailer to install a Starbucks inside of their store. Since Starbucks has previously been located in Macy’s, Target, and Barnes and Noble, Uniqlo didn’t stop there. They also renovated the second floor of their flagship NYC store so that it now features sofas, tables and chairs, and an iPad station. The idea is that the longer customers stay inside the store, the more they will buy.

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