Are Google, Apple and others getting the wearable trend all wrong?

“Hearables” are the the new wearables apparently.

According to wireless tech expert Nick Hunn, the tech industry needs to stop obsessing over the wrist and start focusing on the ear. Hunn is currently working on a thorough market forecast report on the wearable tech craze, analyzing its potential and where it’s headed. In his preview, which can be read in full here, he expects “hearables,” also known as smart earbuds, to be worth over $5 billion by 2018.

The technology is already in development, for exampled with the Moto X technology that monitors the wearer’s moves and spoken words. It’s been proven that the ear is actually a better fitness tracker than the wrist as it doesn’t bounce around, ensuring the readings are more accurate.

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