Performance tracking sensors detect whether your game is on point.

Sporting goods company Wilson has developed a smart basketball that works with an app to track performance data and help players improve their game. The connected basketball has built-in tracking sensors and was created with technology that Wilson developed with SportIQ, a Finnish artificial intelligence firm.

The smart ball will allow players to see data like shooting percentage, the type of shots they make, how long it takes them to release a shot, where on the court they perform well, and more. With this device, Wilson hopes to help revolutionize the game by enabling players to track, assess and understand their performance on the court.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in