World Wildlife Fund Uses Snapchat To Show How Quickly Species Disappear [Video]


The plight of endangered animals is compared with the popular app with the #LastSelfie campaign.

Emma Hutchings
  • 17 april 2014

The Danish branch of the WWF, along with agencies UNCLEGREY and 41? 29! has launched a new campaign to raise awareness around the plight of endangered species. #LastSelfie compares the plight of animals including polar bears and tigers with the temporal nature of popular app Snapchat, where the photos only exist for a short time.

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