New Ad Platform Syncs Up Mobile And TV Ads

New Ad Platform Syncs Up Mobile And TV Ads
Advertising

There may be no getting away from television ads if you're using a mobile device.

Mike Ellenbogen
  • 24 april 2014

Ever mute the television when commercials come on? How about going to the fridge, or turning to a mobile device, like a phone or tablet? Needless to say, advertisers who pay for the ads you’re deflecting aren’t happy about it. Additionally, you and up to 50% of others are engaging on another device while that TV advertisement is running.

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