New Ad Platform Syncs Up Mobile And TV Ads
There may be no getting away from television ads if you're using a mobile device.
Ever mute the television when commercials come on? How about going to the fridge, or turning to a mobile device, like a phone or tablet? Needless to say, advertisers who pay for the ads you’re deflecting aren’t happy about it. Additionally, you and up to 50% of others are engaging on another device while that TV advertisement is running.
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