YouTube Ad School Teaches Brands How To Execute The Perfect Content Strategy

YouTube Ad School Teaches Brands How To Execute The Perfect Content Strategy
technology

The company's Brand Partner Program helps businesses learn how to build and grow their video channels.

Leah Gonzalez
  • 25 april 2014

Last March, YouTube recently held its second Brand Partner Program, which was attended by major brands like Ford, AT&T, Samsung and Visa.

The three-day boot camp was held at the YouTube Creative Space in Los Angeles, and was organized to “treat advertisers like content creators,” according to Jamie Byrne, Director of Content Strategy at YouTube and overseer of the program.

The Brand Partner Program aims to help brands execute and improve their strategies when it comes to creating video content that end up on their YouTube pages.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.