In Brief

The company's Brand Partner Program helps businesses learn how to build and grow their video channels.

Last March, YouTube recently held its second Brand Partner Program, which was attended by major brands like Ford, AT&T, Samsung and Visa.

The three-day boot camp was held at the YouTube Creative Space in Los Angeles, and was organized to “treat advertisers like content creators,” according to Jamie Byrne, Director of Content Strategy at YouTube and overseer of the program. The Brand Partner Program aims to help brands execute and improve their strategies when it comes to creating video content that end up on their YouTube pages.

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