The brand has been testing a service that helps guests find experiences to try while in town - like guided tours, hikes, and classes.

Although Airbnb happily stands out as a peer-to-peer hospitality service, it is beginning to experiment with more traditional hospitality offerings like experience concierges that offer guests activity recommendations while they are in town.

In 2012, Airbnb partnered with Vayable – an experience-finder site – to offer up local-led experiences, but that collaboration ended. The void left behind is something Airbnb is now offering on their own, experimenting in just a couple markets – Paris and San Francisco. In San Francisco, travelers are offered bike tours, food tastings and pub crawls.

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