AXE’s Marketers Get Business Cards Infused With Their Own Pheromones
An agency created the cards to bring the "AXE effect" into real life.
AXE has always been known for its over the top marketing claim that wearing the brand’s products can make men completely irresistible to women, so much so that women literally forget themselves and just fall over these AXE-wearing guys. It’s called the “AXE effect” and the brand has been using it in all its advertising and marketing stunts for as long as people can remember.
The “AXE effect” has mostly been relegated to the brand’s video ads, and not so much in the real world, but it looks like some folks might have a chance to experience it for themselves via the pheromone-infused business cards of the brand’s marketing team.