Just in time for summer, Tramonitina has released an innovative package that provides tool and instructions for the BBQ all in one.

Cookware and homeware manufacturers Tramonitina and international ad agency JWT Brazil have collaborated to create a book with a difference, especially made for budding grillers aiming to perfect their skills. The art of barbecuing is a serious passion in Brazil and Tramontina is renowned for its leading designs in kitchen supplies including an array of high-end barbecue accessories. The brand has now tried its hand at innovating in this area with the Bible of the Barbecue which has been created to increase customer loyalty and brand awareness.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in