Beck's promotes New Zealand Music Month with an interactive display campaign.

To emphasize their commitment to music, Beck's New Zealand recently put together an interactive poster that plays contemporary music that can be downloaded by the general public.

The conductive ink used to create the poster picks up electrical signals just like a smartphone or iPad, which then transmits a signal to 80 watt a speaker behind the poster. Simon Curran, Managing Director at advertising agency Shine said, “The traditional street poster has been around for over 200 years and it was time for a rethink. With the Beck’s Playable Posters, anyone can discover fantastic local talent, instantaneously, and in an unexpected setting.”

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