Bentley Studio Gives Customers A Chance To Design Their Dream Car

Bentley Studio Gives Customers A Chance To Design Their Dream Car

A digital and analog process lets guests experience a personalized design process.

Dave Pinter, PSFK
  • 27 may 2014

Shopping for a Bentley isn’t quite like buying any other car. One of the main points of difference is the vast level of customization available for exterior paint colors and interior materials. For a customer, this is a daunting amount of choice. So Bentley opened a popup design studio in New York City to test an interactive process which creates color and finish combinations personalized to each customer.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.