A digital and analog process lets guests experience a personalized design process.

Shopping for a Bentley isn’t quite like buying any other car. One of the main points of difference is the vast level of customization available for exterior paint colors and interior materials. For a customer, this is a daunting amount of choice. So Bentley opened a popup design studio in New York City to test an interactive process which creates color and finish combinations personalized to each customer.

Upon arrival, each guest was issued a RFID commissioning key which logged their design choices.

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