Bentley Studio Gives Customers A Chance To Design Their Dream Car
A digital and analog process lets guests experience a personalized design process.
Shopping for a Bentley isn't quite like buying any other car. One of the main points of difference is the vast level of customization available for exterior paint colors and interior materials. For a customer, this is a daunting amount of choice. So Bentley opened a popup design studio in New York City to test an interactive process which creates color and finish combinations personalized to each customer.
Upon arrival, each guest was issued a RFID commissioning key which logged their design choices.