Birds Eye's pop-up restaurant turns social media into currency.

It’s easy to get hungry just by scrolling through our Instagram feeds. Mouth-watering shots of paleo-friendly steaks, expertly frosted cupcakes, and juicy berries greet us whenever we open the app. Especially with the ability to geotag, Instagram users have become unofficial brand advocates for restaurants and food companies worldwide, whether they like it or not. Known worldwide for their fish fingers and other frozen food products, Birds Eye has taken advantage of this food porn phenomenon in a novel way.

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