Toca Boca Creator: Why It’s Important To Do Your Homework Before You Build [PSFK 2014]

Toca Boca Creator: Why It’s Important To Do Your Homework Before You Build [PSFK 2014]
technology

In this video, Bjorn Jeffery talks about the necessity of research when producing a new creation, and the overwhelming value of play.

PSFK
  • 26 may 2014

At PSFK CONFERENCE 2014, Bjorn Jeffery, CEO and Co-Founder of  digital toy company Toca Boca spoke to the audience about his journey to create his business from the moment of conception all the way to 67 million users in just three years. Toca Boca has surpassed Disney in digital downloads, and Jeffrey believes this was possible because his team did their homework before setting out to create things.

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