Publicis Sao Paulo created an ad that draws a parallel between the need to constantly re-power our mobile devices and the human body.

Donating blood can help save lives so in order to remind people of the significance of this, blood donation foundation Fundação Pró-Sangue collaborated with ad agency Publicis Sao Paulo to create a clever campaign which uses an interactive poster to help drive the message.

The agency created a dual-purpose poster that has a built-in charging cable to allow people to charge their mobile phones. At the same time the poster aims to encourage those people to help save lives by giving blood.

The poster is attention grabbing as it features an outstretched arm with a red charging cord hanging from that area on the arm where blood is usually drawn. The red charging cord resembles a vein and powers up mobile phones – which, in a way, represents how blood keeps us alive every day.

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