Instead of pursuing traditional advertising, the company created an immersive experience at London City Airport.

Bloomberg and London City Airport have recently launched the first Bloomberg Hub in the world.

The idea for the hub came from Maureen McGuire, Bloomberg’s chief marketing officer. The company initially wanted to implement traditional advertising schemes at the airport lounge, but instead McGuire proposed a revamp of the entire space, which was old and in need of an upgrade.

According to a press release, the Bloomberg Hub consists of five main elements: the media ticker, the media panel, the lounge, the media wall, and the WiFi sponsorship.

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