If The Suit Fits is a campaign by Brothers that hunts for three people who can wear three unique suits from the Swedish retailer.

According to the fairy tale, Cinderella’s foot fit the glass slipper perfectly and she won herself a “happily ever after” with the prince. In a new Cinderella-inspired campaign by Swedish clothing retailer Brothers, three lucky people who turn out to be a perfect fit for a special suit will have to be content with a trip to New York and a meal at a three-star restaurant.

The new campaign, called If The Suit Fits, was developed with the help of creative agency Pool and is a competition that involves three unique suits and a search for the three people who fit them perfectly. The campaign aims to highlight the retailer’s focus on making sure their quality suits fit their customers perfectly, no matter what they look like.

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