Three Cannes Lions design jury members discuss key moments and turning points in their careers.

This is when…

With Cannes Lions launching a new Product Design entry category this year, we asked three of the inaugural jury members to share their personal journeys with design. Here, they relate some of their most memorable career-deciding moments, sharing the sparks behind their initial interest in the field and insights into how their understanding has evolved since then.

…the fascination began

Dan Formosa:

Sometime in the late 1950s BMW tried introducing the Isetta to the USA. The Isetta is an extremely small car, different from the behemoth cars being designed and sold in the US at the time. As a child sitting in the back seat of our family’s car heading into Manhattan, I saw a billboard near the entrance to the Lincoln Tunnel advertising the car. It showed a woman getting out of (as I recall) a red Isetta – through its front door! It was strange. I was fascinated.

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