Canopy offers a clean social layer for e-commerce sites.

Sometimes finding a specific item on Amazon can be like boating down the wide South American river itself. The site has been getting increasingly cluttered with metrics and intellectual sparring between reviewers. Though the site usually will take you to the highest rated or most popular item when your search is straightforward, wading through pages to find more specialized items can feel like an experience straight out of the late 90’s – not to mention, many listings are simply the same item posted by different sellers.

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