The party giant will pilot an AR program with the "Virtual Ticket Blaster Experience."

Chuck E. Cheese may bring up memories of pizza, skeeball, ticket hoarding and animatronic mice, but for the next generation of kids spending their birthdays there, memories may now revolve around virtual reality gaming. The kids enternainment company has paired with Reel FX, an Oculus Rift content creator, to trial a new Oculus Rift VR game in three markets.

Launching in Dallas on May 20, and spreading to San Diego and Orlando later this month, the Ticket Blaster game will be on offer for the birthday party package in a six week trial. The game involves the ‘Birthday Star’ going into a booth, equipped with an Oculus Rift headset. He or she will then be guided by Chuck E. into a virtual world where they must try and gather as many virtual tickets as possible.

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