Coca-Cola’s Arcade Game Runs On Recycled Bottles Instead Of Quarters
The 'Happiness Arcade' offers entertainment and a green message.
You live in a city of 15 million people and it seems like litter is everywhere. One day, while on a busy street, you come upon a bright red Coca-Cola machine, but upon closer inspection you realize it is not a soda dispenser, but instead an arcade game. You dig through your pocket for some change and bend down to insert your coin, only to see a 20oz bottle-shaped hole. Glancing back at the screen you see the words ‘Insert bottle to play.’
Dhaka is a city in Bangladesh that has a huge waste problem. To raise some awareness, Coca-Cola teamed up with Grey Dhaka, a local advertising agency, and together came up with the ‘Happiness Arcade.’ Placed is six heavily populated areas around the city on six different days, the machine encouraged passers-by to input a Coca-Cola bottle for a round of ping-pong like play. When the game is over, the words ‘Remember to take care of our environment’ appear on the screen.