Coca-Cola Thanks Migrant Workers With Drone-Delivered Sodas
Singaporeans show appreciation with more than 2,000 hand-written messages.
Singapore has more than 300,000 migrant construction workers, who despite their hard work, are often looked down upon by the local residents. To show them some long-overdue appreciation, Ogilvy & Mather, Coca-Cola, and the Singapore Kindness Movement came up with the idea to deliver heartfelt messages from Singaporeans, along with a few cans of coke. What makes “Happiness From the Skies” unique is the fact that an unmanned aerial vehicle (UAV) was used to deliver the care packages. While hard at work, the migrant workers received an unexpected aerial delivery for all they've done for Singapore. Coke approached Ogilvy to find a way of turning a “harbinger of death and destruction,” into something that does good in the world. The agency eventually settled on using drones to reach migrant workers at building sites.