Coke’s New Campus Bottle Forces Freshman To Make A Friend To Open It
Teamwork is the only way to gain access to this carbonated beverage.
The first day of college can be a nerve-wracking experience for even the most confident of people, which is why Coca-Cola came up with a clever new way for students in Colombia to make friends. With the help of Leo Burnett, they designed a bottle called “The Friendly Twist” that can only be opened with the help of another person. Apart from an interesting mental challenge, the design also helped students to socialize without them even realizing it was happening.