Uproot Wines uses a visual "Flavor Palette" to represent the various notes in each bottle.

Uproot Wines aims to rethink winemaking from the ground up in order to create a fresh and modern experience for a new generation of wine drinkers. As part of this, instead of a traditional wine label featuring the variety and year, they use a bold color block system on the front of their bottles and move the other information to the back label.

The company, which was developed by venture capitalist Jay Levy and winemaker Greg Scheinfeld, wants people to know they’re not like other wines. Their fresh take on a label says a little about the flavor profile of the wine and a lot about their company.

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