Cutting corners with crowdsourcing and DIY can be expensive when it ought to be something that can't be owned or trademarked.

We live in the age of DIY, with “creation culture” a part of daily life. It's a world where ideas are plentiful and the Internet offers an army of willing contributors, donors and buyers. Qualifications, experience, business acumen, feasibility and audience needs all take a back seat to the pervasive idea that everyone has the right to be a designer and maker – even if ability says otherwise. Combined with the intoxicating idea that there is easy money to be made online, it's no surprise DIY culture has permeated creative industries.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in