A seemingly random mashup of tacos and idea coaching aimed to incubate the next big innovation.

During NYCxDesign, a storefront in Manhattan's Lower East Side was transformed into a taco shop and creativity laboratory. Design Taco was staged by The Design Gym, a NYC community of creative thinkers and problem solvers from across diverse industries and roles.

Design Gym's Andy Hagerman described the idea behind mixing food with creativity coaching as a way to loosen people up and provide an environment that was more social and relaxed in contrast to an office conference room. Over the span of five days, there were panels, classes and opportunities for walk-in coaching on ways to develop and refine an idea. An outdoor garden space served as the location for the taco stand and lounge.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in