BioGenFutures has released a set of sprays that helps people take control of how their genetic material is shared.

These days everyone's up in arms about internet privacy and information privacy. By now, people are quite aware that anyone can easily find out things about them through their internet activities or by looking at the digital footprint they leave when they're online, but not a lot of attention is being directed to another fact: that people also leave physical traces of themselves anywhere they go. We all leave traces of our DNA in everything we touch and in every place we visit, whether we want to or not, and anyone can access our DNA.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in