An app update helps the drugstore chain reach customers wherever they are.

We’ve all heard of shops monitoring our behaviour but Duane Reade, the largest drugstore chain in New York, is taking this one step further by tracking consumer movements before they even walk through the door. Using Apple’s latest micro-location technology, the iBeacon, the brand’s app has been updated to send people personalized coupons and offers based on their proximity to the store and their purchase history.

Launched on May 1st at ten Manhattan locations, the updated iPhone app enables the Walgreens-owned brand to engage with consumers through mobile interaction. When approaching one of the pilot stores, app users will receive notifications on their lock screen, coupon offers based on previous preferences and even product reviews for items they browse inside.

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