Duane Reade Tests iBeacons To Connect With Shoppers Inside And Outside The Store
An app update helps the drugstore chain reach customers wherever they are.
We’ve all heard of shops monitoring our behaviour but Duane Reade, the largest drugstore chain in New York, is taking this one step further by tracking consumer movements before they even walk through the door. Using Apple’s latest micro-location technology, the iBeacon, the brand’s app has been updated to send people personalized coupons and offers based on their proximity to the store and their purchase history.
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