Focus is a key word to keep in mind when determining the purpose of a new initiative, why it matters, and how it connects to the mission of a business.

I’ve seen the curse of the “whack-a-mole” raise its ugly head more frequently than normal in recent months. While it’s the perfect game for a little stress relief, it’s a distracting behavior that senior executives often adopt without realizing it—and more importantly—understanding the disruptive spin cycle it can create company-wide. The curse of one-off tactical initiatives and the search for the new sliver bullet can put an unnecessary drain on the performance of an entire organization. The challenge we often see is that there’s little thought put into how initiatives strategically ladder to the purpose of the business, how they build the brand over time or how they impact the operational teams and their ability to execute their current imperatives.

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