Ford Jekson is a beverage concept that can be used as a stand-alone toy.

There are only so many things that we can do with our empty six-packs or other types of beverage packaging. We can take them to the recycling center or if we’re feeling crafty, we can flex our DIY muscles by turning the packaging into a home decor piece.

However, a new design concept has crossed our path that offers up an ingenious way to upcycle and reuse packaging. Created by designer Constantin Bolimond from Moscow, Russia, Ford Jekson is a type of beverage packaging that can be used as a stand-alone bowling set, before or after the drinks have been imbibed.

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