In Brief

The compressed gas car offers a unique new source of H2O.

Honda is a car company known for its sustainable efforts, which is why they wanted to think of a clever way to promote the new Honda FCX, the world’s first mass production car that uses compressed hydrogen instead of petrol. With the help of Leo Burnett Melbourne, they came up with a unique brand of water that is made entirely from the emissions of their new automobile.

Instead of using natural springs, the company’s one-of-a-kind offering uses the water produced from hydrogen emissions, which are perfectly safe to drink. The bottled water is called H2O, and apart from being the first bottled water brand created by a car company, is an ingenious way to showcase the sustainable hydrogen fuel technology Honda is putting to work in their latest model.

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