Kids Can Now Rent Hot Wheels While Their Parents Book Real Cars

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Interactive experience for children makes the waiting times in the travel easier for everyone.

Ross Brooks
  • 9 may 2014


Letting children rent their own vehicle might not sound like the smartest move, but when they are the popular toy Hot Wheels, it makes for an interesting marketing campaign. Ogilvy and Mather Paris worked with Mattel and Europcar to set up the “First Rental Car Agency for Kids.” While parents were busy booking a car for the next family vacation, Hot Wheels representatives helped kids to pick out their own car as well, complete with its own rental contract.

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