Platform Turns Ad Clients’ Shot-Down Ideas Into Creative Gold

Platform Turns Ad Clients’ Shot-Down Ideas Into Creative Gold
Advertising

Ideas To Steal Today gives discarded campaigns a second chance to be appreciated.

Mike Ellenbogen
  • 12 may 2014

The phrase “Beauty is in the eye of the beholder” rings true especially in the creative industry, where clients have the final say on whether an idea or an entire campaign will be approved – or will languish in the throes of creative limbo. For a copywriter or an art director, it may seem like all of those billable hours, hard work, and creative energy went down the drain.

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