In Brief

Ideas To Steal Today gives discarded campaigns a second chance to be appreciated.

The phrase “Beauty is in the eye of the beholder” rings true especially in the creative industry, where clients have the final say on whether an idea or an entire campaign will be approved – or will languish in the throes of creative limbo. For a copywriter or an art director, it may seem like all of those billable hours, hard work, and creative energy went down the drain.

What if there was a way to turn ideas that would otherwise be discarded into food for thought for others? Enter a new website that gives those concepts a chance to prevail, and serve at least as opportunistic inspiration to the site’s visitors.

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