The company's new print ads feature ancestry charts with pictures of the brand's beds inserted in between generations.

Family trees or ancestral charts typically show family relationships dating back several generations and they are pretty much self-explanatory — this member of the family is the child of these two people and he married this other person and then they had this child who later on married this person, and so on and so forth. These traditional family charts can get very detailed, but they don’t really include the “how” and “where” in the equation.

A new print ad campaign by IKEA Germany, however, insinuate “where” folks most probably made their babies.

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