Perhaps surprisingly, the majority of shopping still takes place offline and in the store.

The dawn of the Amazon Age has shifted momentum in favor of online shopping. E-commerce is continually picking up speed and reaping market share, solidifying its place as the preferred shopping way of the future. But believe it or not, despite the ease and convenience of a one-click-shop for all your necessities and luxuries, the majority of shopping still takes place offline and in the store. By the end of the 2013 holiday season in-store shopping garnered $265.9 billion compared to only $46.5 billion online – proof positive that physical stores aren’t going to suddenly and completely disappear. In fact, retailers still need to know and interact with their customers on a personal level, making a brick-and-mortar retail strategy a key tool for both traditional retailers and ecommerce-only brands alike.

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