Design Futurist: Why Humanity Needs A Universal Language Of Design [PSFK 2014]
Designers need to stop focusing on features and return to the linguistics of products to spur real innovation.
Drawing inspiration from his techno-progressivist philosophy and belief that global standardization and universal language are humanity’s best bet for advancement, Matthew creates products that avoid the ‘feature-itis’ of flashy new gadgets. He explores what will communicate a concept or idea most clearly in a 3D form. The example he gives of how :) expresses the complex idea of happiness or how polka dot patterns represent the stars in the sky shows that something doesn’t need to be complicated itself to convey a big idea. This is the linguistics of design that he challenges himself to identify and create in physical products.
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