Giant Body Parts Give Travel Billboards Some Life

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Travel agency entices passersby with 3D interactive billboards.

Daniela Walker
  • 12 may 2014


It’s difficult to capture the attention of city-dwellers with a plain old billboard. Jaded and used to being bombarded with advertisements on every corner of the street and underground, it is easy for them to ignore. But travel agency Voyages created a series of bizarre billboards throughout Paris that were 3D, interactive body parts – inviting Parisians to flex their curiosity and engage with the advertisements.

These interactive billboards included a giant mouth, a hairy chest and Marilyn Monroe’s leg. The mouth sings the opera, with its large tongue undulating as an opera singer’s would, Monroe’s famous white dress flutters, with her legs underneath, and the hairy chest, placed at a bus top would launch a disco ball and music when pressed. Then there is the muscly bare back of a French rugby player, washing his back with actually soap running down the advert.

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