McDonalds Is Crowdsourcing Its Next Line Of Burgers
The fast food chain invites its British customers to create five new sandwiches to be sold in the fall.
McDonald's UK has just launched a competition for five brand new burgers that they are planning to sell in their UK stores in the fall.
Digital agency Razorfish London created an online burger builder for the fast food chain and invites McDonald's fans to create their own customized burger. The online burger builder offers different kinds of buns and toppings to choose from, and users can select up to six ingredients from a choice of 80 to create the perfect meal.
To create their own burger, users have to start with a McDonald's beef patty and select a bun from the 20 different types available. Then they can select other ingredients like the traditional favorites bacon, cheese, onions, as well as a few not so typical but interesting choices like guacamole, pineapple, chorizo, and more.