MINI’s Roadster Concept Revives Age-Old Car Design Method

MINI’s Roadster Concept Revives Age-Old Car Design Method

A one-of-a-kind roadster results from a partnership between MINI and an Italian coach builder.

Dave Pinter, PSFK
  • 27 may 2014

For those that had the means to buy a car pre-Model T era, there was no dealership that you visited to buy an entire car. The process was a bit more complicated and involved purchasing a chassis and motor and then taking that to a coach builder who would create the exterior and interior pieces pretty much from scratch. There used to be many of these coach builders and each had their own distinct styling flair. Customers were rewarded with a car built exactly how they wanted it.

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