Unauthorized Art Exhibit Sneaks Into MoMA Via Augmented Reality

Unauthorized Art Exhibit Sneaks Into MoMA Via Augmented Reality
Design

A choreographer whose work was sold off from the gallery makes a surreptitious return – via visitors' smartphones.

Rachel Pincus
  • 19 may 2014

Augmented reality has found some incredibly innovative uses for hidden art exhibits and ‘easter eggs’ both literal and figurative recently. Now, by challenging the norms of what belongs in a museum and what doesn’t – and even what our definition of a transgressively placed artwork is – performance-based artist Adam H. Weinert is truly pushing the limits of the medium as well. When users download the Dance-Tech Augmented Reality app for iOS or Android and walk past certain permanent markers in the museum, such as a staircase or a sign, will trigger the app to start playing modern choreographic performances as if the dancers are right in the museum.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.