The meticulous design that went into guiding millions of people through the subway back in the 70's.

Produced for the MTA by designers Massimo Vignelli and Bob Noorda back in the 70’s, the “Graphics Standards Manual” had a distinct design language which included a very simple yet powerful feel and was created to portray information and direction to millions. Developed at a time where corporate identities were yearning to be prophetic icons in order to connect with users, the style is still relevant decades later – a symbol of great design.

Discovered accidentally in the basement of NYC-based design firm Pentagram by three young designers looking for a tarp for a Foosball table, the book was in perfect condition when found.

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