Design Manual Reveals Rich Graphic Identity of NYC’s Subway System

Design Manual Reveals Rich Graphic Identity of NYC’s Subway System
Design

The meticulous design that went into guiding millions of people through the subway back in the 70's.

Michael Ellenbogen
  • 8 may 2014

Produced for the MTA by designers Massimo Vignelli and Bob Noorda back in the 70’s, the “Graphics Standards Manual” had a distinct design language which included a very simple yet powerful feel and was created to portray information and direction to millions. Developed at a time where corporate identities were yearning to be prophetic icons in order to connect with users, the style is still relevant decades later – a symbol of great design.

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