Strategy Firm Turns Banal New York Objects Into A Museum Of The Ordinary
The Partners created gallery tags similar to the ones in museums and attached them to identify commonplace and mundane designs around NYC.
Museums usually place those little information cards next to the works of art on display to let museum visitors know a few details about the piece, like the creator, when it was made, what it is made of, and sometimes a brief history of the work or the collection. This way, people get to know more about the item beyond what they see to help them appreciate it even more.
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