Strategy Firm Turns Banal New York Objects Into A Museum Of The Ordinary
The Partners created gallery tags similar to the ones in museums and attached them to identify commonplace and mundane designs around NYC.
Museums usually place those little information cards next to the works of art on display to let museum visitors know a few details about the piece, like the creator, when it was made, what it is made of, and sometimes a brief history of the work or the collection. This way, people get to know more about the item beyond what they see to help them appreciate it even more.
What if similar kinds of cards were placed on the everyday objects that we take for granted?
Brand strategy firm The Partners have created gallery tags and attached them to commonplace and mundane designs around New York City – designs like Chinese takeout boxes, manhole covers, the coffee cup sleeve, the hotdog sandwich, and more.