Strategy Firm Turns Banal New York Objects Into A Museum Of The Ordinary

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The Partners created gallery tags similar to the ones in museums and attached them to identify commonplace and mundane designs around NYC.

Leah Gonzalez
  • 14 may 2014

Museums usually place those little information cards next to the works of art on display to let museum visitors know a few details about the piece, like the creator, when it was made, what it is made of, and sometimes a brief history of the work or the collection. This way, people get to know more about the item beyond what they see to help them appreciate it even more.

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