In Brief

How a focus on digital and video content is helping to advance a legendary brand.

Design agency HUSH  worked with The New York Times for its first Newfronts presentation to help the legendary brand debut its online video channels. HUSH hosted an event to introduce the project, which took place in the Dia Art Space in West Chelsea on April 28. The digital team aimed to evoke a digital experience within a physical space, so the attendees could gain a holistic understanding of its mission.

David Schwarz, creative partner at HUSH, says the agency wanted to host this event in order to help promote what is already a storied and unprecedented brand. Schwarz and his team wanted to highlight the gains that the publication has made on a digital scale, while helping them to reach a presence in this area.

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