In Brief

Original Unpacked wants to get rid of excessive materials and waste by offering honesty and quality in our grocery experience.

With bright fluorescent lights, flashy colors, and the countless catchy slogans and broad claims, buying groceries can be pretty jarring. Even more so when we consider that those eye-catching packages are destined to end up in the landfill. Is it necessary for our foods to be so loud, or could the future of packaging be a store itself? That’s the idea behind Original Unpacked (Original Unverpackt), a supermarket concept that wants to cut down on waste and confusion by adding transparency to our grocery list.

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