The Guardian Angel by JWT Singapore can be pressed to activate a fake phone call or send an emergency text.

The Guardian Angel is a piece of jewelry that aims to help women live without fear of harassment or violence. It has been launched by marketing communications brand JWT Singapore, in support of AWARE (Association of Women for Action and Research).

The personal safety accessory can be worn as either a necklace or a bracelet. It has been designed to resemble the shape of a halo, symbolizing the protection it offers the wearer. The inspiration to develop it came from JWT’s discussions with AWARE, which works to promote gender equality and provides counselling and services to women. Corinna Lim, Executive Director at AWARE, said:

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)